Modal Appoints Luthman Nordic AB as new Exclusive Distributor for Scandinavia
Modal Electronics, a leading global synthesiser manufacturer, today announced the appointment of Luthman Nordic AB as their exclusive distribution partner for their ground-breaking synthesiser portfolio in Sweden, Finland, Norway and Denmark.
Since 2015, Modal Electronics has cemented itself at the leading edge of forward-thinking synthesiser technology. Fusing sophisticated analogue and digital circuitry with an innovative approach to synthesiser design, Modal Electronics’ current portfolio is regarded as the pinnacle for users seeking modern synth-centric tools engineered for the forward-thinking creative. Whether it’s the Wavetable-fuelled ARGON-Series, the Beyond Analogue COBALT-Series or the ‘go-anywhere’ CREATOR-Series, users are empowered with unparalleled creative possibilities and the convenience of 1:1 standalone app- and plugin-based control courtesy of MODALapp.
The growth and success of Modal Electronics demand a sales/distribution entity in the all-important Scandinavian market with a thorough understanding of all aspects of the international music equipment marketplace. Modal Electronics identified exactly those qualifications and capabilities in Luthman Nordic AB. With extensive experience distributing some of the world’s top musical instrument and pro audio brands, Luthman Nordic AB guarantees to deliver top-flight service for Modal Electronics’ next-generation synthesiser portfolio via strategic routes to market and their wealth of proven first-hand expertise.
“As an avid synthesiser geek for the last 35 years – and as a former member of multiple R&D departments for leading synth brands – I have felt that the general synth market has become quite bland over the years. When I found out about Modal, it was a revelation. Finally, someone took the synthesiser to the next level; Modal Electronics has truly opened a dimension of sound that’s genuinely new within the world of synthesisers, simultaneously retaining the much-loved features of their classic predecessors.” Said Par Olsson, CEO Luthman Nordic. “I immediately realised Modal is destined to fast-become the standard for the modern synthesiser. Luthman Nordic AB are extremely proud to add Modal Electronics to our portfolio of world-leading brands. We look forward to working extremely closely with the amazing Modal team to make the brand one of the greatest synthesiser brands of all time.”
“Luthman Nordic AB has been specifically chosen for their professionalism and ability to service and support an extensive retail network – spanning multiple countries – for Modal Electronics’ product portfolio. 2022 is an incredibly significant year for the Modal Electronics brand, and I am both delighted and excited to work with them as business partners for Sweden, Finland, Norway and Denmark” Jon Bickle – VP of Sales Modal Electronics
For all enquiries concerning distribution and sales opportunities in the Scandinavian Market, please contact Luthmann Nordic directly.
About Modal Electronics
Founded in 2015 and headquartered in Bristol, UK, Modal Electronics is redefining modern synthesiser technology for musicians, producers and performers. Guided by the philosophy to create “Machines for Musicians,” Modal Electronics combines sophisticated analogue and digital circuitry in their products. Synthesisers from Modal Electronics contributed to countless hit records and top movie scores, and are used in recording studios and on live-performance stages around the world. www.modalelectronics.com
About Luthman Nordic
Luthman Nordic AB is a modern distributor in the business of musical instruments and pro audio. Luthman Nordic’s HQ is based in Rosersberg, 5 minutes from Stockholm Arlanda Airport; this is not only the center for management, but also the location of the central warehouse (3500m2), accounting and the core marketing department. Regional offices are located in Finland, Denmark and Norway where local sales, support and marketing activities are handled for each of the Nordic territories. www.luthmannordic.co